So this is a way for Google to crush its few remaining competitors by pre-installing an ad zapper that it controls to the most common web browser. As Mark Patterson of Fordham University explained, the Coalition for Better Ads is “a cartel orchestrated by Google.” Those two companies accounted for 99 percent of all digital ad revenue growth in the United States last year, and 77 percent of gross ad spending. For sure, the ads that would get blocked are intrusive: auto-players with sound, countdown ads that make you wait 10 seconds to get to the site, large “sticky” ads that remain constant even when you scroll down the page.īut who’s part of the Coalition for Better Ads? Google, for one, as well as Facebook. The ads blocked would match the standards produced by the Coalition for Better Ads, an ostensibly third-party group. The Chrome ad blocker would stop ads that provide a “frustrating experience,” according to Google’s blog post announcing the change. What ads would get blocked? The ones not sold by Google, for the most part.

In other words, the normal user sparking up their Chrome browser simply wouldn’t see the ads blocked by the system. The ad blocker - which Google is calling a “filter” - would roll out next year, and would be the default setting for Chrome when fully functional. The company announced that it would establish an ad blocker for the Chrome web browser, which has become the most popular in America, employed by nearly half of the nation’s web users. Google, a data mining and extraction company that sells personal information to advertisers, has hit upon a neat idea to consolidate its already-dominant business: block competitors from appearing on its platforms.

Ad blocker google chrome mobile